This project was a brief set through Taxi design agency. It was to create a microbrewery for Carlsberg and market a range of beers targeting 20-25 year old males who may see themselves as explorers/discoverers. My design is a spirit infused range of beers infused with the Danish spirit Akvavit linking Carlsberg back to its place of origin. The speckled design is inspired by amber which is used in the distilling process of Danish Akvavit the black specks are also a hint at Mining, the process of which amber is gained as mining can also be seen as a male dominant job therefore generally appealing more to the target market.